Social media is a powerful way to keep tabs on the competition. Not only is it a great avenue for identifying your competitors, it allows you to uncover their customers. By now, it is well known that 55% of all buyers do their research by using social networks (Source: IBM). The entire buying process is now documented on social media, and it happens to be available to us as long as we listen.
So why aren’t we taking advantage of competitive listening to benefit our brands?
Through social listening, you can easily uncover what conversations your competitors are having, and with whom, which can ultimately tie back to the bottom line.
This topic will discuss ways to identify relevant competitors, share of voice, tactics for finding prospects who may be considering your competitors instead of your brand, and what to do with the information once you have it. Is your brand ready to get ahead of the competition?
Event Timeslots (1)
Location: Charity Early Auditorium