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Social Media and Your Search Strategy


Social Media and Your Search Strategy

In the beginning there was SEO. Just SEO. And by stuffing the right keywords in a few meta tags and buying some links, you could easily achieve web marketing greatness.

We all know those days are gone, and it’s not just because Google has gotten savvy to these spammy tactics. Social media burst onto the scene and has changed the whole web marketing landscape.

In this session, you will discover that the things such as authority, relevance and branding that causes social media to work well are the same things that cause SEO to work too. You will learn very specific ways that you can use social media to assist with SEO and your total web marketing campaign.

Speaker: Stoney deGeyter


Event Timeslots (1)

Pro Session
Location: Smith Auditorium